A HOLISTIC HAVEN FOR WHOLE-BODY HEALING
naturopathica madison avenue NYC flagship
A brand new flagship spa and healing arts center showcases cutting-edge concierge service, innovative treatment and a rejuvenated product assortment to care for the entire body, inside and out.
Agency partners O'Neil Langan Architects, New York; Paola Pistello, Design Consultant
ELEVATING PRODUCT EFFICACY AND RESULTS
philosophy shop-in-shop formatS
Experiential department store shop-in-shop formats invite shoppers to experience ingredients and product textures, and make an argument for efficacy and results. The expansion of the brand’s retail footprint generates brand awareness, and delivers a more inspiring, interactive in-store shopping experience by providing product trial, additional services and education.
Agency partner Retail-Access/Open-D Group, Paris, Gregory Neveau, Creative Director; In-house Serena Greene, Mgr. Visual Merchandising
THE SALON RE-IMAGINED
Matrix flagship saloN
A salon concept for L'Oreal's (Professional Products Division) enterprise-wide initiative 'Salon Emotion'—a 7-step client journey designed to increase service and retail revenue—reimagines the Matrix salon experience as a community hub that encourages the discovery of new trends in hair color and styling, salon services, product education and personalized consultations.
Agency partners Retail-Access/Open-D Group, Paris, Gregory Neveau, Creative Director; TheLabNYC, retail digital media; Marc Cuenot, retail design consultant
AN IMMERSIVE BRAND EXPERIENCE HIGHLIGHTS INNOVATION
black opal studio
Modernizing the Black Opal retail experience—through the opening of BLK/OPL Studio in the Harlem neighborhood of New York City—is a statement piece that pitches the brand to millennial and Gen Z consumers. It is intended to be a destination where guests can experience all of Black Opal's favorites as well as the latest innovations in skincare and color cosmetics.
Creative partners Marc Cuenot, retail design consultant; TheLabNYC, retail digital media; In-house Jacklyn Landers, Sr. Graphic Designer
A unique and positive customer experience is an effective brand-building tool
