A HOLISTIC HAVEN FOR WHOLE-BODY HEALING
naturopathica madison avenue NYC flagship
A brand new flagship spa and healing arts center showcases cutting-edge concierge service, innovative treatment and a rejuvenated product assortment to care for the entire body, inside and out.
ELEVATING PRODUCT EFFICACY AND RESULTS
philosophy shop-in-shop formatS
Experiential department store shop-in-shop formats invite shoppers to experience ingredients and product textures, and make an argument for efficacy and results. The expansion of the brand’s retail footprint generates brand awareness, and delivers a more inspiring, interactive in-store shopping experience by providing product trial, additional services and education.
THE SALON RE-IMAGINED
Matrix flagship saloN
A salon concept for L'Oreal's (Professional Products Division) enterprise-wide initiative 'Salon Emotion'—a 7-step client journey designed to increase service and retail revenue—reimagines the Matrix salon experience as a community hub that encourages the discovery of new trends in hair color and styling, salon services, product education and personalized consultations.
AN IMMERSIVE BRAND EXPERIENCE HIGHLIGHTS INNOVATION
black opal studio
Modernizing the Black Opal retail experience—through the opening of BLK/OPL Studio in the Harlem neighborhood of New York City—is a statement piece that pitches the brand to millennial and Gen Z consumers. It is intended to be a destination where guests can experience all of Black Opal's favorites as well as the latest innovations in skincare and color cosmetics.
A unique and positive customer experience is an effective brand-building tool