125 YEARS OF EMPOWERMENT
To celebrate the longevity and success of this 125-year old original home-shopping network, Avon collaborated with celebrity makeup artist Jillian Dempsey to create “Retro Charm” —a special edition makeup collection. This online and offline creative campaign of iconic looks—made to feel contemporary with a few twists—is a nod to the past with a look to the future. The campaign brought a new target group into the new and exciting world of Avon Color V.
Creative Partners— Michael Brandt, photography; Robert Tardio, photography; Munemi Imai, makeup; Ray Oliveira, styling
SEE ME, NOT MY MAKEUP
Caking on pounds of blush, foundation, and bold brows is a thing of the past thanks to minimalistic beauty trends sweeping social media. New campaign visuals support Avon’s first-ever range of natural finish foundations and tints, and forge a new approach to how the brand courts consumers who want to look effortlessly gorgeous.
Creative Partners— Chris Craymer, photography; Robert Tardio, photography; Matthew Chaves, photography; Frances Hathaway, makeup; Ray Oliveira, styling
A SEASONAL HIGH FOR ALL
To grab the attention of holiday shoppers looking to splurge on themselves, Avon needed to reposition itself as a credible, relevant choice for holiday gifting. “’Tis The Season” inspires the consumer with stunning imagery and unique fragrance stories that challenge long-held perceptions consumers have about this global DTC (direct to consumer) retailer. The campaign helped Avon achieve a +47% increase in holiday sales YOY. That’s ending the year on a high note!
Creative Partners— Photography by Erik Asla, Wes Bell, Michael Brandt, Marili Forastieri, Amber Gray, Timothy Hogan, Robert Tardio, Akos Simon; Styling by Ray Oliveira
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